Before this cover by Alex Steinweiss, most records came in a plain, brown, paper sleeve with a hole in the middle showing who the artist and song was. Steinweiss had a better idea. He took a cameraman to the city’s famous Imperial Theatre, where he convinced the owner to briefly change the signage of the marquee, and made history.
Smash Song Hits by Rodgers and Hart by Richard Rodgers and the Imperial Orchestra, Columbia Records (1939)